As a salesperson, it’s easy to get carried away talking about your benefits, pushing details, and offering discounts, especially when you’re nervous or excited about the sale! Sometimes we just keep rambling, but that prevents the customer from responding to the sale! So, saying less and being quiet at the right time can be the difference between making the sale and walking away with nothing. In this program, we’ll talk about the importance of allowing the customer to do the talking. We’ll cover the steps of the sale and how to use silence to your advantage. We’ll also go over different personality types of customers and why saying less is often the best approach.