What Is Key Account Management?

What Is Key Account Management?

Continue to develop as a salesperson by learning about the principles of key account management

Updated Jul 20, 2024

What you'll learn

  • What Key Account Management is and the main activities that it is composed of
  • Ways to classify accounts to more efficiently manage them
Course Description

An understanding of Key Account Management will help you develop in your sales career. In this course, you will learn what defines key account management and how it is applied to the modern-day sales role. 

This microlearning course comes with additional materials to help you implement the learning, including three key actions to take, a blueprint for self-coaching, and a simple infographic to remember the main points.