The Four P's of Creating Loyal Customers

Good customer service is about more than just being friendly. That’s not to say that friendliness isn’t good or important, but creating loyal customers is more about answering this key question: how do we provide service that’s good enough to turn ordinary customers into loyal promoters of our organization? To create more loyal customers, we need the four P’s of creating customer loyalty, a series of principles designed to cultivate trust and repeat purchases among your customers. In this course, we’ll take an in-depth look at the 4 Ps: products and services, process, perform, and people.