Retail Selling Skills - The Importance of Qualifying

Qualifying and identifying the customer's needs are essential components in the sales process, and can lead to a more successful outcome. In this training video, viewers are shown a scenario demonstrating how a sale can go horribly wrong when a salesperson fails to properly identify a customer's needs.

Target Audience 

The information within this video can be applied to any sales situation.

Business Outcomes  

An improved qualification is a great way to build rapport with the customer and can definitely lead to higher sales levels for your organisation.