video
Retail Selling Skills - The Importance of Qualifying
Channel 1 Creative Media
Updated Jun 30, 2025
What you'll learn
- Identify customer needs effectively
- Ask well-structured qualifying questions
- Build rapport through qualification
- Increase sales through proper qualification
Course Description
Qualifying and identifying the customer's needs are essential components in the sales process, and can lead to a more successful outcome. In this training video, viewers are shown a scenario demonstrating how a sale can go horribly wrong when a salesperson fails to properly identify a customer's needs.
Target Audience
The information within this video can be applied to any sales situation.
Business Outcomes
An improved qualification is a great way to build rapport with the customer and can definitely lead to higher sales levels for your organisation.
