Mastering Social Media - Interactive

(Updated Dec 2024)

Mastering Social Media is part of the Cutting Edge Communication Comedy Series. Short, sharp and entertaining with a team of characters and simple messages and skills for everyone to ensure safe, professional social media posts and online activity.

In Mastering Social Media, the staff members at Cutting Edge are avid social media users but are still coming to terms with advisable behaviors. Tammy notices that Casey spends too much time venting her feelings on Facebook. Carol posts inappropriate messages and even Gen Y Dion mistakenly broadcasts his boredom with work (only for his boss to suggest that he find another job). Serena gives Marcus the benefit of her compartmentalized approach to social media management. When Marcus makes a disastrous financial mistake with the DonateMe app it goes viral on Facebook and YouTube. But Dion is quick thinking and using social media rescues Cutting Edge from bad press reputation damage, saving the day for Marcus and turning the mistake into an opportunity.

Key Learning Points

• Don’t make a fool of yourself INSTEAD: Think before you click
• Don’t be mindless INSTEAD: Control your time and emotions
• Don’t focus on trivia INSTEAD: Be creative and strategic
  
• Don’t be a maverick INSTEAD: Involve experts