Lean Manufacturing: Determining the Voice of the Customer
Vector Solutions
Updated Nov 23, 2024
What you'll learn
Define Voice of the Customer (VoC) and its importance to companies
List the benefits of satisfying VoC
Describe how to discern customer wants from needs to help focus improvement efforts
Describe the ways VoC can be captured, and how to use that data when making business decisions
Course DescriptionThe Voice of the Customer (VoC) is a term used in business to describe customer's expectations and requirements. It can also represent customer's feedback about their experiences with, and expectations of, a rendered product or service. Others define it as the statement made by the customer about a product or service. This course discusses the importance of the Voice of the Customer to a business's success and describes how to anticipate and meet customer needs and requirements once this data is captured.