Lean Manufacturing: Determining the Voice of the Customer
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Lean Manufacturing: Determining the Voice of the Customer

Vector Solutions
Updated Dec 26, 2024

What you'll learn

  • Define Voice of the Customer (VoC) and its importance to companies
  • List the benefits of satisfying VoC
  • Describe how to discern customer wants from needs to help focus improvement efforts
  • Describe the ways VoC can be captured, and how to use that data when making business decisions
Course DescriptionThe Voice of the Customer (VoC) is a term used in business to describe customer's expectations and requirements. It can also represent customer's feedback about their experiences with, and expectations of, a rendered product or service. Others define it as the statement made by the customer about a product or service. This course discusses the importance of the Voice of the Customer to a business's success and describes how to anticipate and meet customer needs and requirements once this data is captured.