Leading & Managing E-Business
course

Leading & Managing E-Business

Sarder Learning
Updated Jun 25, 2024
Course Description

Course Introduction 

The world of e-commerce continues to grow rapidly. Michael DeSimone is a global e-commerce expert and former CEO and president of Borderfree. At Bordefree he was instrumental in building a company that helps US retailers enter the international market without battling difficulties global players face.

 

In this course, DeSimone discusses different disciplines involved in e-commerce. He talks about skills needed to be successful in this field, including love of technology, an understanding of supply chain logistics and marketing analytics. He discusses the success of sites such as Alibaba that do a lot of wholesale business in the US, and the future of such sites as sales platforms for retailers and retail sites for US customers. He describes how Alibaba’s Ali Express is gaining value in the American market. DeSimone also explains what led him to focus on international opportunities at a time when most US e-commerce sellers were not eyeing the global market.

 

Who Should Attend 

  • E-commerce Professionals
  • Online Retailers 
  • Entrepreneurs
  • Sales And Distribution Heads

 

Course Methodology 

This self-paced e-learning course is based on an exclusive interview with Michael DeSimone, CEO of ShopKeep and former CEO and president of Borderfree.

 

Learning Objectives 

  • Key ingredients of success in e-commerce
  • E-marketplaces in the US
  • The Borderfree approach
  • Localizing shopping experience
  • The skills gap 
  • Challenges of a CEO

 

Course Modules 

  • Understanding The E-Commerce Industry
    • Becoming Successful In E-Commerce
    • Central E-Marketplaces
    • Dealing With Competition
  • Innovation And Going Local
    • Tech Innovation
    • Localizing For Global Shoppers
    • Maintaining Retailer Trust 
  • Challenges In E-Commerce
    • Talent Acquisition And Management
    • Challenges Of A CEO