How Content Marketing Can Put Your Business on the Map
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How Content Marketing Can Put Your Business on the Map

Academy of Insurance
Updated Oct 14, 2024
Course Description

Marketing your business, whether you are an insurance agent, a consultant to the industry, or a major carrier, can be a frustrating endeavor. Experts who sell search engine optimization (SEO) packages and promise over-the-top results bombard today’s insurance professionals, yet they rarely provide what they promise. What is the solution? Content marketing – a strategic approach to provide valuable, relevant and highly searchable web content – can make the difference between your agency appearing on page one of Google or being buried in the weeds on page 10.