HIPAA: 12. Marketing - FAQ

HIPAA: 12. Marketing - FAQ

Updated Jun 20, 2024
Course Description

The Health Insurance Portability and Accountability Act greatly impacts how covered entities can market their products and services to patients. Marketing is defined as communication about a product or service that encourages the purchase or use of that product or service. Marketing remains a very tricky area when it comes to HIPAA compliance and it's important that all covered entities talk with a legal representative before sharing protected health information, or PHI, for any marketing efforts. This program covers frequently asked marketing questions.