The GROW coaching model is a tried and tested coaching model to structure coaching conversations. Simple, but not simplistic, the GROW model will be presented in this course as a framework for your coaching conversations. The power of the GROW coaching model is that it leads to a clearly defined end result through four phases. The coachee is personally active in identifying problems and generating ideas for solutions. This means that anything that comes out of the coaching session has a lot of chance to stick.