Your competitive strategy helps your business by guiding your positioning to make sure your business stands out, pushing you to iterate and outsmart the competition, helping you see where your competitors are weak so you can accentuate where you are strong, and making your competitive advantage defensible.
Too many business owners cover their eyes rather than keeping tabs on their competitors. That’s dangerous; competitors move fast and unless you open your eyes, they’ll leave you in their dust. Knowledge gained from your competitors can be used to create marketing strategies that take advantage of their weaknesses.
Learn to out beat your competition every time in the Crush Your Competition MasterClass. A course designed to teach you how to properly definie and segment your competition. This course will also teach you how to define your businesses strengths, and to prioritize them to aid in the development a competitive advantage unique to you and your business.