interactive
CRM an Introduction
Open eLMS
Updated Sep 17, 2024
What you'll learn
- What is ‘CRM’?
- How did it develop?
- What does CRM look like in action
- What are the benefits of CRM
Course Description
This CRM (or Customer Relationship Marketing) e-learning covers the definition of CRM and how it developed over time. Examples of CRM in action illustrate the benefits of an effective CRM system.
Target Audience
Business and corporate
