We’re typically willing to do business with someone if they make us feel at ease, we respect their expertise, and we feel we can trust what they’re telling us. Because the truth is, people buy from people they like. This becomes difficult for you as a salesperson when you’re limited on the amount of time you have with a customer. Fortunately, building rapport is a skill that can be refined. So, in this course, we’ll go over some do’s and don’ts for building great sales relationships.