Marketing for Managers - Lecture 4: Formulating the Marketing Plan
What you'll learn
- Develop a comprehensive understanding of the marketing forces that impact organizations, enabling effective decision-making and strategic planning.
- Gain proficiency in analyzing markets and environments, utilizing tools and techniques to asseGain proficiency in analyzing markets and environments, utilizing tools and techniques to assess market dynamics and identify opportunities for growth and success.ss market dynamics and identify opportunities for growth and success.
- Acquire advanced knowledge and skills in formulating marketing plans, including conducting thorough market analysis, identifying target market segments, and developing effective pricing and positioning strategies.
- Understand the importance of channels and distribution in marketing, and learn how to optimize distribution networks to reach target customers efficiently and effectively.
- Master the art of promotion and branding, including developing impactful marketing campaigns, creating a strong brand identity, and leveraging different promotional channels for maximum impact.
- Learn how to design and optimize sales funnels, enabling effective lead generation, nurturing customer relationships, and maximizing sales conversions.
Our Marketing for Managers: 04 – Formulating a Marketing Plan course is designed to prepare you to deal with the marketing forces affecting your organization. This course aims to assist you in understanding the process of analyzing your markets and environments, and planning and executing marketing strategy for success. Marketing is an essential function that requires all organizational stakeholders to understand and be involved. We'll cover the process of formulating a marketing plan and what analysis to conduct; product life cycles; market segmentations; product pricing and positioning; channels and distribution; promotion and branding; and sales funnels. By the end of this course, you'll have broadened your understanding and skill in marketing theory and operations. Training in this discipline can provide more opportunities for career advancement and allow you to explore some of the career options available in this exciting line of work.
The Marketing for Managers: 04 – Formulating a Marketing Plancourse is Part 4 of the 5-Part extended Marketing for Managers series presented by Sentinel|9. It features lecture-style videos, real-world case studies, downloadable materials, and self-knowledge quizzes. Gain excellent skills to help you manage your company.
Version 1.4: Updated 12 July 2023
