Marketing for Managers - Lecture 2: Situational Marketing Analysis
What you'll learn
- Evaluate and analyze the impact of marketing forces on organizational success by conducting comprehensive market and environmental analyses.
- Utilize external environment analysis techniques, such as PESTLE and Stakeholder Analysis, to assess the marketing landscape and identify potential challenges and opportunities.
- Assess demographical trends and their implications for marketing strategies to adapt and target specific consumer segments effectively.
- Interpret consumer behavior to inform marketing decision-making and tailor strategies accordingly.
- Recognize the evolving role of technology in marketing and adapt strategies to leverage technological advancements effectively.
- Demonstrate the importance of stakeholder mapping in developing and implementing successful marketing strategies.
Our Marketing for Managers: 02 – Situational Marketing Analysis course is designed to prepare you to deal with the marketing forces affecting your organization. This course aims to assist you in understanding the process of analyzing your markets and environments, and planning and executing marketing strategy for success. Marketing is an essential function that requires all organizational stakeholders to understand and be involved. We’ll cover fundamental marketing concepts, such as External Environment Analysis, encompassing PESTLE and Stakeholder Analysis. We will also explore the challenges posed by external forces in the marketing landscape, demographical trends, consumer behavior, technology evolution, and the importance of stakeholder mapping. By the end of this course, you'll have broadened your understanding and skill in marketing theory and operations. Training in this discipline can provide more opportunities for career advancement and allow you to explore some of the career options available in this exciting line of work.
The Marketing for Managers: 02 – Situational Marketing Analysiscourse is Part 2 of the 5 Part extended Marketing for Managers series presented by Sentinel|9. It features lecture-style videos, real-world case studies, downloadable materials, and self-knowledge quizzes. Gain excellent skills to help you manage your company.
Version 1.4: Updated 12 July 2023
