7 Levers to Success - Insights and Strategies Series

There are seven distinct areas of profit in any business. Entrepreneur Pete Williams stresses the importance of involving the team and having a continuous improvement strategy. He provides a framework for driving profit by explaining how to successfully increase web traffic, opt-ins and conversions. Learn how to measure each lever and involve the team.

A powerful program to help managers and teams review their financial success and implement strategies to improve, even when times are tough. Especially useful for business owners and those considering growing a franchise or whose business interactions online needs a boost.

Key Learning Points

Pete Williams tells Eve Ash that there are seven distinct areas of profit in any business:

1.    traffic

2.    opt ins

3.    conversions

4.    average item price

5.    items per transaction

6.    transactions per period

7.    margins

•    Measure each lever

•    Involve the team

•    Continuous improvement strategy

•    Applying the framework

Target Audience

Executives, Trainers, Managers, Sales and Service Staff and Entrepreneurs

This program is one of the Insights and Strategies Series, featuring psychologist Eve Ash interviewing a range of experts and business leaders who share their experiences and practical strategies for achieving best practice.